Bell Tower Music
Temple's Student-run Record Label  

•  Catalog Marketing:

• I was tasked with marketing Bell Tower’s catalog of music spanning 10 years of releases during the Fall 2021 semester. 

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• Main Tactic: Favorite Track Friday Series
  • Bell Tower staff members and volunteers shared their favorite tracks from the catalog in a weekly social media series 

• I analyzed streaming data and revenue for each artist throughout the semester to see how this series impacted it

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• Single Release Rollout:

• Press pitching for hip-hop artist single release 

• Created the design for the single cover art 

• Formulated a marketing plan that rolled over into the album release strategy