PR Coursework
Marketing Music & Media
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Along with my project partner, I created Time Warp Festival, a music festival in Atlantic City, NJ with artists from the 1980s, 1990s, 2000s, and 2010s
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We created a website, logo, marketing and promotions plan, social media calendar, and press releases for our festival
Check out the Time Warp Festival website here.
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For my Spring 2021 PR Writing course, I was assigned to take on my dream client and create a press release, media alert, and social media calendar centered around an event for them
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I chose the band Why Don't We and created materials for a live stream concert and anniversary show in Philadelphia
PR Writing Portfolio
Digital Analytics Project for Philadelphia Museum of Art
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For the final project of my Fall 2021 Digital Analytics course, my project group and I were tasked with creating a strategy to help the museum recover from financial losses from COVID-19 shutdowns.
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We incorporated how we would measure success in our campaign as well.